DATING
LGBTQ+ dating app

Taimi: Opportunities And Benefits For Advertisers

2024 has proven to be an intense year, and we’re in the middle of it. Out of all of this, one thing remains clear. Millennial and Gen-Z consumers want to align themselves with businesses that do the right thing and are ready to hold those that don’t accountable.

This is the time for brands to seize the opportunity to show that they support the LGBTQ+ community.

Despite 2024 being a difficult year, we saw LGBTQ+ people break a lot of barriers in politics, business, entertainment, and more industries. So, it’s no wonder that LGBTQ+ consumers prefer brands that are not only seeking to be aligned with their cause but also have a strong stance on equality and diversity.

If you want your company to establish a real connection with LGBTQ+ people, it’s important to do it organically. That’s why Taimi, a fluid dating app for LGBTQ+ people, is the best place for it.

Taimi is one of the largest LGBTQ+ platforms. In 2024, it has grown to approximately 22+ million users, with 80% of them between 18 and 34 years old. Taimi users are of different backgrounds, gender identities, sexualities, races, nationalities, and worldviews. However, there’s one thing that unites them — they all want to live in a world that’s free of prejudice and discrimination – which includes dating the way they want without judgement. That’s what the concept of fluid dating is all about. Taimi has already created this space online and strives to make it happen in real life.

Here is why Taimi is the best place to reach the LGBTQ+ audience:

Taimi is one of the fastest-growing dating platforms on the market. It’s easy to see why! It was created with a genuine understanding of queer dating culture. Something that’s been missing in the LGBTQ+ online dating niche. For our members, Taimi feels like home.

Unlike most dating apps, there’s more to Taimi than just scrolling through profiles aimlessly. It’s a place where technology and humanity work together in the best possible way. Unlike other apps, Taimi helps people connect with nearby queer folks who have something in common with them.

Not only can Taimi allow your brand to engage with a diverse audience, our team can help you find a solution that is the best fit for your brand.

Taimi’s Native Display Format

Tell your brand’s story in an engaging way with advertising options that fit into the Taimi user experience. Your ads will look similar to our profile cards with users being directed to your site when they tap the thumbs up to show their interest. Because your ads are so seamlessly integrated into the user experience, people are more likely to engage with them. You’ll build trust and relationships with the LGBTQIA+ community, while increasing reach and engagement.

The Taimi product team is constantly working and researching to ensure that the options we have to offer you reflect the most recent understanding of what is, and what is not working.

For example, their research has shown the following method to no longer be effective:

Sponsored inbox messages and push notifications where each user will get a notification that will explicitly inform them about the brand, and the promotion will land directly in their inbox.

Despite the fact that you can choose your audience based on their location, demographics, or device type, these advertising options are simply not as effective as the native format offered by Taimi today.

We’d love to work with your brand!

With a wide range of targeting strategies, we are confident that you will find an optimal combination for your brand.

Taimi is always on the lookout for issues and events that are important to the LGBTQ+ community. Pride month has always been and perhaps, will always be the host to the biggest LGBTQ+ parties and marches throughout the world. It’s important to understand that it’s not all about the fun, in many places Pride continues to be about fighting for human rights, speaking out against injustice, and demanding equality. That’s why Taimi is an official partner of several global Pride events.

Here at Taimi, we firmly believe that inclusivity, equality, and diversity should be the pillars of our society. To make our vision come true, we need strong, like-minded partners. Working with Taimi is your chance to take a stand for human rights and support Taimi’s values. In exchange, we will help you start a direct conversation with LGBTQ+ audience, acquire millions of young, loyal users, and ensure your brand gets the recognition it deserves. If your company stands for equality and is ready to fight for a better world—don’t fight alone! Join Taimi!

If you would like to get more information about Taimi and its advertising opportunities, please contact Diana, Taimi’s Global Partnerships Manager, at partnerships@taimi.com.